Lex Design London » 3

Project3 – Page4

admin — Fri, 24 Jun 2011 14:47:28 +0000

The interior of the shop was decorated with items for sale and their equivalent in emergency relief units.

Project3 – Page3

admin — Fri, 24 Jun 2011 14:46:03 +0000

Icons were introduced into the signage to communicate to customers the value of they’re money in emergency relief terms

Project3 – Page2

admin — Fri, 24 Jun 2011 14:37:39 +0000

The idea behind the start to Donate campaign was to encourage customers to donate more by educating them about what they’re money buys on the field. To illustrate this in an engaging way – display units were built from jerry cans and emergency relief items were on display within the shop.

Project3 – Page1

admin — Fri, 04 Mar 2011 02:09:04 +0000

Concept shop installation designed for the British Red Cross with Thomas Matthews. “The more you donate, the more we donate” concept focused on using emergency relief items to create the shop’s interior, educating the public as to how their money is used by the charity.